Reader data · Jet & Keel
What readers actually click
Jet & Keel records every outbound click to a merchant. We publish the aggregate here because it is the most honest answer we can give to a simple question: which of these products do people actually want? It is not a survey, and it is not a sales figure — it is a click log, with the automated traffic separated out.
The sample
- 258 outbound clicks classified as human.
- 742 clicks classified as automated and excluded from every figure below.
- 0 older clicks that predate the classifier, so they carry no label and are not counted either way.
- 14 distinct products or merchants received at least one click.
Method: every outbound click is written to our own analytics with its user agent, referrer and IP, and a rule set flags known bots, datacenter IP bursts and unattributed requests. This page reads the most recent 1,000 labelled click events for this site. The classifier is deliberately conservative about calling traffic human, so the human figure under-counts rather than over-counts, and the per-product table below is the counter that has run since each product was first linked — the two are different windows and are not meant to add up.
The most-clicked products
- 1PrivateJetFinderaviation51793.5%
- 2skippercity81.4%
- 3skippercity30.5%
- 4skippercity30.5%
- 5Skippercityyachts30.5%
- 6villiers30.5%
- 7skippercity20.4%
- 8villiers20.4%
- 9skippercity20.4%
- 10villiers20.4%
- 11villiers20.4%
- 12villiers20.4%
- 13skippercity20.4%
- 14skippercity20.4%
What we take from it
The click distribution is spread across brands rather than concentrated, which suggests readers are still choosing between machines rather than arriving with one in mind. 12 of the 14 entries are individual products rather than merchant-level links, so the ranking below is closer to a preference ranking than a traffic ranking.
What this does not show: whether anyone bought, what they paid, or how a reader who clicked went on to decide. We only see the click. Any figure on this page that looks like a market share is our readers' attention, nothing more.
Use it, cite it
If you are writing about what buyers of these categories actually choose, use these numbers and link here. The method is described in full, the raw classification rule set is in our analytics code, and the figures are regenerated from the database on every view.
Published by Ofek Shaked. How the site is funded: our methodology.